When the series ended in 1971, Baer was typecast and his acting career never again flourished. In a TV interview on Fox Business, when asked about the impact playing Jethro had had on his life and career, he replied, "I couldn't lose the image even if I tried. I tried for 10 or 15 years just to get away from the character so I could get other jobs. But it was impossible."
A 1999 article in People magazine relates how Baer rode his motorcyle to Los Angeles in 1960 and entered the Warner Brothers lot. He was signed to a one-year contract even though, as he admitted to People, he didn't know anything about acting. He just thought he could do it.
Max Baer spent his early years on televison playing bit parts and guest roles. He appeared on such shows such as 77 Sunset Strip, Maverick and Hawaiian Eye. HIs big break came in 1962 when he auditioned for a sitcom about a family of oil rich country bumpkins living in Beverly Hills. Max had devised a backwoods accent by listing to Andy Griffith records and he was able to maintain a perpetually stupid look on his face. It worked and he won the role of Jethro Bodine.
Although The Beverly Hillbillies was critically panned, television audiences loved the show and Max Baer, Jr. became a celebrity. After the series went off the air, the acting roles did not come Baer's way because producers only saw him only as Jethro. In 1972 and 1973, he managed to appear in a few segments of Love American Style, but that was about the extent of the acting work that came his way.
A frustrated Max turned to producing his own cheaply made movies and made a great deal of money creating high-grossing, low budget films such as Macon County Line (1974) and Ode to Billy Joe (1976). Max wrote the screenplay for Macon County Line, a film, in which he played a Southern sheriff seeking revenge on two drifters in Georgia. He later directed Ode to Billy Joe, starring Robby Benson, which was based on the 1967 Bobbie Gentry song of the same title.
In addition to filmmaking, Baer, Jr. set his sights on the real estate market, investing in condominiums, shopping centres and homes. Unfortunately, his relationships with women, including his marriage, did not turn out as well as his financial investments. In 1966, he wed Beverly Hillbillies extra Joanne Kathleen Hill (also known as Joanna Hill). They did not have any children and were divorced in 1971.
|Max Baer, Jr.
In 1991, Baer purchased the rights to the "Beverly Hillbillies" name from CBS. This means he has permission use the show's theme and its characters for casinos, theme parks, restaurants, cosmetics and consumables. As a result, he is involved in International Game Technology's licensing of Beverly Hillbillies-themed slot machines. In 2003, "Clampett's Cash," "The Bubblin' Crude" and "Moonshine Money" began appearing in Native American casinos.
For many years, Max has been trying to build Jethro's Beverly Hills Mansion and Casino in various Nevada locations. His plans for the grandiose venture include such amenities as Granny's Vittles and Hog Jowls Coffee Shop, a bakery called Elly Mae's Buns, Jethro's "All You Kin Et" Buffet and Granny's Shot Gun Wedding Chapel. The ambitious project, however, just can't seem to get off the ground.
Baer, Sr. who died of a heart attack at age 50 on November 21, 1959, was depicted as a villain in Cinderella Man, a film about Depression-era boxer James J. Braddock. Braddock, played by Russell Crowe, was the hero of the film. His adversary, Max Baer, Sr., was presented as an ogre who laughed about killing two opponents in the ring.
Max, Jr. felt that the film was disrespectful to the memory of his late father and he vehemently protested. He maintained that the elder Baer was deeply affected by those ring deaths and used his winnings to provide financial support to the families of both victims. For a while, it was Jethro versus Richie Cunningham as Baer chastised Howard in television and radio interviews.
|Max Baer, Sr.
To watch a video of an interview with Max Baer, Jr. on Fox Business, click on the link below.
To watch a video of a Las Vegas video with Max, click on the link below.
EDITOR'S UPDATE (January 3, 2015): Max Baer, Jr. celebrated his 77th birthday on December 4, 2014. His castmate, Donna Douglas, who played Elly May Clampett on The Beverly Hillbillies, passed away on New Year's Day, January 1, 2015. The actress was born on September 26, 1932 (some sources say 1933) in Pride, Louisiana. She died of pancreatic cancer in Baton Rouge, Louisiana.